Johan Billgren, founder of by Billgren, is driven by an urge to create. From an early age he has explored the possibilities of creation within different fields such as music, corporate business and fashion. This miscellaneous background has proven fruitful; his current and most successful venture – men’s jewellery & watches – combines the iconography of music and a sensibility for fashion trends with the understanding of business.  

Based in Sweden, since ten years Johan Billgren designs jewellery and watches for men, with focus on trendy, fashionable styles, quality, wearability and excellent value for money. He uses the best stainless steel, genuine leather and semiprecious stones from all over the world.  

The result is a stylish collection of easy-to-combine bracelets, necklaces, rings – and watches – that look equally fabulous with a nice suit or a plain t-shirt and a pair of worn jeans. Herein lies the success of by Billgren: it is men’s accessories that men actually want to wear. Today by Billgren is sold in more than ten countries, often featured in the press and worn by celebrities, both in Sweden and abroad.  

Welcome to the creative world of by Billgren!

Johan Billgren